
Award-winning Creative Director.
Brand Strategist.
Filmmaker.
I solve problems that sit underneath brands long before they show up as campaigns
Here is how
I think and work
I am drawn to problems before
I am drawn to ideas.
I am drawn to problems before
I am drawn to ideas.
Most brands do not fail from lack of ideas.
They fail because they never define the problem cleanly. I work upstream to fix errors in positioning and belief before they become expensive mistakes in production.
Because if the problem is framed incorrectly, creativity only makes the mistake louder.
Designing the wrong solution beautifully is still failure.
About Me.
Make great stuff and don’t be a jerk
That’s the motto I live by.
I’m an award winning Creative and Strategy Director, Digital Content and Engagement Strategist, and filmmaker with over a decade of experience helping brands cut through the noise. I’ve worked with some of the world’s leading agencies, including Ogilvy and Leo Burnett, and delivered impactful campaigns for brands like Coca-Cola, Samsung, Hyundai, and Total Energies.
Today, I work independently with agencies, brands, and platforms that need Ideas that spark, strategy that guides, and stories that stay in the room long after they’re told.
My background spans everything from full scale brand building to digital ecosystems and audience engagement. I approach every brief with a mix of insight, clarity, and cinematic thinking, bringing together creativity and business relevance. I stay hands on with design, editing, and production tools, and am always exploring new formats to keep work fresh and effective.
I hold a Master’s in Film and Television, which deepened my narrative craft and strengthened my creative lens. Whether you’re launching something new or refreshing something established, I know how to help you build meaning, not just noise.
These days, my motorcycle and I live in Berlin, where the weather keeps me guessing and the creativity around me keeps me inspired.
Outside of work, I’m usually gaming, restoring vintage bikes, collecting action figures, or getting lost in comics and Star Wars.